SHELOOKUP(SLU) stands for looking up something to better themselves. We inspire individuals to express their unique beauty by embracing what delights them. An individual should discover the beauty and lifestyle ideas without any boundaries.
Sharing means caring
SLU story began in late 2018. Founder Katzen noticed lots of concern about the skincare and health products causing tremendous health and hormonal impact on the Hong Kong market in late 2018, leading to a demand of natural products from Germany. With the believe of sharing is caring, Katzen then started to introduce products based on her vision for sharing. It resonated strongly with the community and she received waves of positive feedback.
She then diversified the offering by expanding from only deodorant to a series of skincare vitamin serums and natural honey from Bavaria Germany. In the following months over 20 selected products were introduced on this web shop which launched in 2019.
Our Philosophy – High Quality Made in Germany
SLU is committed to import skincare products which are under EU Compliance, which have stricter standards for cosmetic products in comparison to other regions.
Ingredients and skin need to be compatible. Our core philosophy is, cosmetic ingredients must be as pure as possible and of the highest quality, and the formulations must be as simple as possible with no unnecessary ingredients additives.
We carefully choose products developed by skincare specialists in Germany with the most diligence. This means to prioritise skin health and all around well-being to directly benefit the skin without causing tremendous health and hormonal impact.
We import a variety of high quality skincare products from a selected German brand neulab+, which got its own research teams and laboratories to provide the whole range of products used in German beauty salons. All products are Made in Germany to ensure the highest quality standards to benefit your well being. All selected skincare products conform to European cosmetic standards. And do not contain any harmful ingredients, free from parabens, silicone. 100% vegan and cruelty free. Products not tested on animals.
According to the provided information, production line runs in pressurised rooms which keep all the airborne particles out, including bacteria, virus, dust and dirt, it has also used ISO9001 antibacterial floor to protect against bacteria contamination. All personnel are only allowed into the area after a health check. Regarding the containers used, the material of containers are food-safe certificated (Lebensmittelecht EG No. 1935/2004).
From Skincare to Overall Health – Bee Engaged
Speaking of the high quality of natural products, other than skincare products we have also introduced a purely natural honey harvested by a local beekeeper in Bavaria, Germany. The spirit behind this is to share the same values for our essential daily needs as we are already enjoying them from our skincare products.
SLU is now a platform for our community to enjoy and exchange beauty and lifestyle ideas. At this stage we are privileged to connect and meet the needs of our beauty & lifestyle lovers on a daily basis with exceptional products from Germany.
© 2020 by SLU/ Registered Company in Hong Kong